We had completed the first 2 Product Line logos which were successfully launched and well received for the GARAGE series for HOT WHEELS. We were then approached once again by HOT WHEELS to change the marketing direction of the line for this 3rd Logo version. HOT WHEELS communicated that this new logo was to be based on the concept of hood ornament- flashy, fast and shiny!

Along with the Product Line Logo design we were asked to create package shapes and to execute background studies. While the final direction was ultimately to make the package align with the existing HW line look they were stoked with the vibe in the options we created for them.